Many industries experience different business cycles and construction is no different. As the temperatures begin to dip into the holiday months, construction projects tend to slow down. It’s important to make the most out of these slower months, however. It’s a great time to get ready for the new year.

Winter in Construction: Keeping it Hot Even When It’s Cold Out

Your major outdoor projects may be slowing down as the temperatures drop, but that doesn’t mean you need to. Take advantage of these slower months and focus on keeping your business moving forward. Get started with the following guide:

1) Look for Indoor Jobs

Interior remodeling is popular during the winter months. Focus on “interiorscaping” with things like painting, flooring, cabinetry, and lighting. Winter is especially ideal for interior painting in areas where it’s still warm enough to keep the windows open. Paint does well in cooler weather in places like the south. Be sure to involve your customers in their indoor renovations. If business is a bit slower, it’s a great time to give each project a little special attention and focus on your client relationships.

2) Hold Classes and Events

You can also use the slower months to enhance your image and credibility by hosting classes and events to share your professional knowledge and experience. The classes and events could supplement your winter income AND bring you new referrals and clientele. Look into teaching a class at a local college or for industry newcomers. Hold an event to educate consumers about popular DIY projects. Plan some open houses for consumers, brokers, and agents. And finally, attend local networking events.

3) Check In With Past Customers

Your biggest opportunity lies within your existing clientele. Your reputation is already established and your past customers know you and your work. Review your records and look for opportunities for new work. For example, maybe you updated a kitchen or bathroom over the summer, and they could use new lighting or cabinets this winter. Don’t forget to ask your satisfied customers for referrals, testimonials, and positive reviews online.

4) Meet With Your Accountant

As many people, you may only think of your accountant around tax time or concerning tax issues. For this reason, they are often an extremely underutilized resource, as their knowledge covers many other areas beyond taxes. Winter is the perfect time to let your accountant analyze and streamline other areas in your business. Work with your accountant to cut unnecessary expenses and build in a financial cushion for your business. Analyze trends in your data to develop goals and action plans for the new year. Assess the current value of your business and explore options to increase your value. Your accountant is capable of even more than this. Schedule a meeting to simply go over all the ways he or she could benefit your business and determine where you want to begin.

5) Offer Seasonal Discounts

Seasonal discounts are a cultural expectation clients always look forward to. They’re a great way to reward existing and previous clients while attracting new customers. Be careful to not let discounts and specials eat away all of your winter profits. Add some urgency to your advertising. Let consumers know it’s a limited time offer they may miss if they don’t act soon.

6) Focus on Marketing

Your busiest months likely push marketing way off your radar. When business slows, however, it’s a great time to refocus your marketing to help line up business for the new year. Focus on increasing and enhancing your social media presence and refreshing or updating all your existing pages. Winter is a great time to develop an email marketing strategy like a monthly newsletter for the new year. Run ads in all your local media outlets. Focus on gathering testimonials and reviews for your website and social media pages.

7) Catch Up on Maintenance

It’s hard to stay on top of equipment and tool maintenance and repairs during your busy months. It’s easy for things to slip in the cracks. Take some time during the winter months to catch up on all your routine maintenance. Examine all your equipment and tools and look for items that need to be replaced or repaired. When all your existing equipment is taken care of, evaluate the equipment needs for the upcoming year. If you’re in an area with heavy snowfall, consider investing in an inflatable bladder dam to protect your equipment and job sites from snowmelt flooding.

Don’t Let the Cooler Weather Slow You Down

No matter what industry you’re in, it’s vital to your continued success to make the most of your time. This is especially true in the construction industry when it comes to the winter months. Don’t let the slowing projects slow your business down. Get started making the most of your time with this winter construction guide.

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